Frequently asked question about
setting up your online store

How to use the facebook pixel?

The Facebook pixel is a key tool in the marketing of an online store. Learn how to use it with this tutorial.

What is the purpose of the pixel?

The Facebook pixel allows you to measure, optimize and create audiences for your advertising campaigns via Facebook. You will be able to better understand the behavior of your customers.

Create an account

Go to and click on Create an account (1). 

Enter the company name (2), fill in your name (3) and your business email address (4), then click Next.

Add your company information (5) and then click Submit.

Create a Facebook pixel

Once logged in, access the Event Manager.

Click on the tab Connect Data Sources (1).

In the window that appears, select Web (2).

Select Pixel Facebook (3) and click Connect.

Add the name of the pixel (4), enter the URL of your website (5). Click on Continue.

Click on Install the code manually (6).

Finally, click the Copy Code button (7).

How do I use it?

You will find a code that looks like the one below. Where the XX-XXXXXX-XX is, you will see the Facebook Pixel ID, which you will be able to copy and paste into your administration of Panierdachat, under Settings / Statistics.

<!– Facebook Pixel Code –>
s.parentNode.insertBefore(t,s)}(window, document,’script’,
fbq(‘init’, ‘XX-XXXXXX-XX‘);
fbq(‘track’, ‘PageView’);
<noscript><img height=”1″ width=”1″ style=”display:none”
<!– End Facebook Pixel Code –>

How to add it to your online store?

In your merchant interface, click on Settings (1), then on Statistics (2).

In the new dropdown page in the “Facebook Pixel” section, paste the Facebook Pixel ID in the field provided (3) then click on Save (4).

How do I know if the pixel works?

Facebook has developed a tool that will help you confirm that the pixel is working.

For more information:

Good sales!