The main reasons why a transaction can be refused on my online store
You received an email that a transaction had failed on your online store? Don’t panic, this is quite normal, frequent and here are the main causes.
Prepaid cards are often used to defraud online or at least try to defraud online. Since these cards are not linked to a real customer account and can be purchased in most local pharmacies or grocery stores, banks often reserve the right to refuse a transaction with this type of card since the risk of fraud is higher.
2. Insufficient funds
With average consumer debts of over $20,000/capita, consumers are in debt. The number of transactions with insufficient funds is therefore higher year after year because the limit of funds that can be used by the customer’s credit is limited.
- 18-25 years old: 8333
- 26-35 years old: $16,801
- 36-45 years old: $24,842
- 46-55 years old: $31,204
- 56-65 years old: $26,136
- 65 years and older: $14,563
3. The AVS verification failed
Many consumers are quick to enter their contact information and details to finalize their online purchase. However, even though the platform verifies the entries at a minimum, they often contain errors due to customer inattention. If the AVS (Address Verification Service) transaction has failed, check with your customer to make sure that the street address they entered on the purchase form (the checkout) is the same as the one on their credit card statement.
4. Incorrect credit card information
Customers may sometimes make a mistake or forget to enter all the numbers on the credit card used for the transaction. This error (Luhn’s algorithm) is then easily corrected by checking whether all the numbers on the card have been entered.