Why have a blog on my online store?

What is a Blog?

A blog is the abbreviation of the word “web log” in English. A blog is a website containing articles or news often sorted chronologically. A blog is a space for communication.

The Advantages of Maintaining a Blog for Your Online Store

Having a blog on your e-commerce website improves your SEO, humanizes the brand, and can help acquire new customers.

Companies with a blog generate 165% more leads (potential future customers). A business with a blog receives, on average, 55% more visitors to its online store.

A blog:

• Informs & educates
• Humanizes the brand (sign your name!)
• Improves your SEO

So what are you waiting for? Add a blog to your online store!

A Blog Improves Your SEO Ranking

An article is fresh, up-to-date textual content that naturally contains keywords related to your expertise.

The more keywords and content your site has related to your industry, the more Google will understand that you are a serious player in the field and will boost your rankings. 30% of people who search the internet choose the first result. Moreover, nearly 90% do not go beyond the first page of results on Google. Therefore, it is even more important to rank in the top results to get more clicks.

Read “SEO: How to rank in the first results of Google with my online store“.

Share Your Expertise

By addressing the subject of your expertise in a blog, you will appeal to readers who want to learn more, gaining their trust. Nearly 90% of purchase decisions are made online. Share your expertise and build trust online first, even if your activities are in a physical store.

Your articles will likely answer their questions, and by sharing your knowledge this way, you will appear as an “expert” more easily. This expertise will differentiate you from your competitors and lead your customers further into the buying process through the trust you establish.

Call to Action or “Call-to-Action”

A blog article serves to inform, but the impact will be enhanced if it contains a call to action (CTA).

Some examples of calls to action:

• Download the informative document (document download)
• Contact us (to receive calls or emails)
• Discover our new collection (to drive clicks to a page)
• Read more on the subject (video content, different articles)
• Share!

Creating a blog article, for optimal impact, should be shared. More shares indicate the relevance of the published content. This is also ideal content to share on your social networks such as Facebook, Twitter. You can also share the article’s photo on Instagram, if you have an appealing visual, and then link to the article in your Instagram profile temporarily.