Neuromarketing: 5 Methods to Boost Your Online Sales

Neuromarketing is the blend of the terms neuroscience and marketing; it broadly characterizes the study of behavior in a buying journey.

In a specific sense, it involves the use of neuroscience, i.e., brain analysis, during experiences related to marketing to understand unconscious behaviors that drive a person to buy or like something.

• Experience is more important than numbers – experience > statistics – experience > facts
• Information that everyone agrees with pleases and reassures clients to read, while original information that goes against the reader’s beliefs disturbs.
• Immediate reward increases the success of an action.
• We are willing to change our opinion to be like our surroundings, thinking that our appreciation was less qualified than theirs. Customer reviews related to real businesses work and reassure.
• Offering choices to avoid feeling limited but not too many choices to avoid putting pressure on the decision-making process.
• Teasing, announcing a future date, is more enjoyable than immediate action. A product available in a few days has more value than a product available right away.
  The oyster syndrome in the digital age and eco-responsibility.
• Refunding 1 order out of 10 will touch the right side of the brain, less solicited. Unlike offering a 10% discount on the entire store, which appeals to the left side of calculation and logic.

Don’t have your e-commerce site yet? Start your online store now!