How to stand out as a web company?

Where to Start?

Before rushing left and right, we need to question our product:

• What need does my product fulfill?
• What are my values, my unique vision?
• Who is my target audience and how do they consume?

These are fundamental questions that save time and money. Even the largest organizations always take the time to thoroughly answer these questions before choosing the time and channel for their television advertisements, for their visibility at events, to support causes, etc. These answers are considered on a different scale, but are always relevant to stand out as a company.

Knowing Yourself Well to Stand Out

As a small business or freelancer, another aspect of the entrepreneur himself is added in a sales context, namely, what are our strengths and weaknesses.

For example, in craftsmanship, if one of your strengths is to connect with people, trade shows and fairs could be prime opportunities to share a promotion on your online store, or collect email addresses for newsletter promotion and make sales.

Positioning Our Image and Brand

Observing the competition is crucial, but trying too hard to follow in the footsteps of successful companies keeps us in their shadow. So, look for what sets you apart from the competition and brings added value to your target audience.

• Are your items handmade?
• Are your products 100% local?
• Do you donate a percentage of sales to a charity?
• Do your prices stand out from the competition?
• Does the quality of your products stand out? How?

Dare!

As the saying goes: “Speak well of it, speak ill of it, but talk about it!” When a subject is being talked about, even if the criticism is negative, the subject is publicized and can indirectly benefit from it.

Don’t hesitate to use more traditional media like flyers or local newspapers if you think it can help you reach your target audience! Some trade shows, conferences, or sales points can give your brand enviable visibility.

In short, there isn’t just one method to ensure that we stand out from the competition. It is possible to approach your target audience via several channels. It’s up to you to discover which one suits your project best to shine while standing out as a company!