5 reasons to create an online store to sell your wool and knits
You create handmade wool and dye it by hand, or you craft your knitted products? We’ll explain all the advantages of having your own online store to sell them!
With your own online store, you present a more professional image, improve your ranking on various Google searches, reassure your visitors about the quality of your products, and enjoy a 100% personalized site that reflects your identity.
With Panierdachat, create your online store quickly and easily, start increasing your sales, and satisfy many new customers.
Why sell your knitting yarns, handmade wool, and knitwear online?
Are you passionate about crochet? Is knitting a part of your daily life? Are you known for the quality of your products or creations?
There is a significant demand on the internet for handmade clothing, scarves, interior decorations, patterns, or hand-knitted fashion accessories.
The audience seeks these qualities in these products:
- Originality that is no longer found in mass-produced products from major chains.
- Differentiation through a limited number of products.
- Quality of a handmade product, crafted by a passionate artisan.
- Locality of the product that has not traveled the world and has not been crafted by underpaid workers at the other end of the globe.
The advantages of an online store compared to marketplaces
Etsy, Facebook, Amazon… these platforms are interesting for selling your knits; however, they quickly become expensive with commissions, listing fees, and transaction fees, causing you to lose between 10% to 30% of your turnover.
Furthermore, having a simple page on a marketplace, as explained in our article “Artisans: Sell in a Marketplace or an Online Store?” or in our article about Etsy, is not optimized for search engines and therefore does not help acquire new customers via the major internet player: Google.
Sell to more than just your Instagram followers thanks to Google
Do you have an Instagram page with 400 to 8,000 followers, probably due to the good work you do on it? Beautiful photos, relevant hashtags…
But how much time have you spent on Instagram to attract these followers? Do they actually buy?
Instagram is a good communication tool, but followers are not customers. According to the excellent study by the Wolfgang Digital agency, in 2019, only 2% of e-commerce site revenues come from social media (all combined).
Whereas nearly 40% come from natural searches on Google.
Isn’t it time to place yourself on the first page of the search for “quality dyed wool” or “hand-knitted scarf”?
With your Panierdachat online store, it’s possible!
Easily sell your custom or made-to-measure knits
You receive many requests from internet users to make a scarf of a certain size, dye wool with specific colors, or personalize a sweater with a word (e.g., a name). With your online store, it’s easy to offer this.
So, don’t lose these sales. Offer the option to customize a product and increase the average basket of your sales.
Offer all possible variations for your products and let your customers choose or suggest their ideas for colors, sizes, or crochet style…
Freely increase your visibility and number of customers with Instagram Shopping
With your own online store, you can take advantage of Instagram Shopping’s benefits. With highly stylish and colorful products, their photos on Instagram will find an audience that will quickly like and share.
And with one click on the image, if you put a link to the product’s purchase page. Don’t you think that among the thousands of internet users seeing your post, some will succumb to the pleasure of acquiring your creation?
Two Instagram posts with Shopping from the online store Créations Mariposa, which sells online with Panierdachat.[/caption>
Why choose Panierdachat to create your professional online store?
Panierdachat is the partner of many artisans who produce their own handmade dyed wool or knit their own sweaters, scarves, decorations, and benefit from the many advantages of the platform.
With
an intuitive and user-friendly interface, you can create a professional and high-performing online store on search engines without needing a developer.
Enjoy a bilingual store at no extra cost
Unlike many other platforms, get an online store in French and English at no additional cost. Plus, it will be optimized for both languages on search engines.
No commissions on your sales for maximum profit
Unlike other online store platforms, Panierdachat takes no commission on your sales.
Do you sell to individuals AND professionals?
Take advantage of the B2B (Business-to-Business) option and offer discounts and other specific options to your commercial customers to build loyalty and increase their number of purchases.
An SEO-optimized store to rank high on Google results
Stores created with Panierdachat are Google and search engine’s best friends:
- They are 100% responsive, adapting to all screen sizes, from small mobile phones to large computer screens.
- They are light and fast for smooth navigation.
- You can add keywords (meta) on all product pages, categories, home, informational, blog… (in both French and English) to improve their Google ranking.
- All information on optimization is in this article.
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Micheal Villeneuve is the President and founder of Laradev. Laradev is certified in Laravel development, specializes in universal application, and offers training and support.