5 reasons to create an online store to sell your children's toys
You make toys or accessories for children or babies and sell them only in stores or on online marketplaces (Etsy, Facebook…), you are surely missing out on a large part of the market that you can easily reach.
With your own online store, you present a more professional image, you are better referenced on many Google searches, you reassure your visitors about the quality of your products, and you benefit from a site personalized 100% to your image.
With Panierdachat, create your online store quickly and easily and start increasing your sales and satisfying many new customers.
Why sell your toys, plush toys, and accessories for children and babies online?
Busy young parents
Because being a mom (and dad) is a full-time job, every bit of time saved is precious. That’s why many young parents turn to the web to do their shopping.
According to a study by Canada Post, in 2018, 19% of the toy market was sold online, 10% for baby products, and this share will increase in 2019.
Products for babies and young children are ideal for online sales.
Easy and affordable postal shipments
Sturdy, lightweight, and reasonably sized, toys and accessories for babies and children are perfect for quick postal shipments without incurring large shipping costs.
Varied choices and customization
You make your products by hand, the number of variants is endless! With your online store, offer your entire inventory with easy navigation and clear categories so that your visitor finds the rare gem they were looking for for their child.
By creating an online store with Panierdachat, you can even let your customers customize the product directly online.
With Panierdachat, customizing a product with our cherub’s name is child’s play.
Why is an online store better than a marketplace for increasing your sales?
Etsy, Facebook, Amazon… these platforms are interesting if you want to sell a dozen products per month, because with commissions + listing fees + transaction fees, you quickly lose between 10% and 20% of your turnover.
Also, having a simple page on a marketplace, as explained in our article “Artisans: Selling in a Marketplace or an Online Store?” is not optimized at all for search engines and therefore does not allow you to acquire new customers via the major player on the internet: Google.
Sell to more than just your Instagram followers
You have an Instagram page with 500 to 8,000 followers, this is surely due to the good work you do on it. Beautiful photos, relevant hashtags…
But how much time have you spent on Instagram to attract these followers? Do they really buy?
Instagram is a good communication tool, but followers are not customers. According to the very good study by Wolfgang Digital, in 2019, only 2% of e-commerce site revenues come from social networks (all combined).
While nearly 40% come from natural searches on Google.
And if it was finally time to place yourself on the first page of the search “Toy for 2-year-old child” or “customizable teething toy”. With your Panierdachat online store, it’s possible!
A more professional image with your own e-commerce site
With your own online store, you control 100% of the design: colors, logo, templates… And with informative pages, you will present your expertise and passion for your activity and seduce your customers and reassure them about the quality of your products.
You manage categories, recommended items… and you increase the average basket of your customers by offering them the best sellers that your customers will surely add to their initial order.
Increase your visibility and number of customers for free with Instagram Shopping
With your own online store, you can take advantage of the Instagram Shopping advantage. With high-quality and colorful products, their photos on Instagram will find an audience who will be eager to like and share.
And if with one click on the image, you put a link to the product purchase page. Don’t you think that of the thousands of Internet users who will see your post, some will succumb to the pleasure of acquiring this highly appreciated product?
Why choose Panierdachat to create your professional online store?
Panierdachat is the partner of many artisans creating toys, plush toys, and accessories for children who benefit from the many advantages of the platform.
With an intuitive and easy-to-use interface, you can create, without the need for a developer, a professional and high-performing online store on search engines.
Enjoy a bilingual store at no extra cost
Unlike many other platforms, benefit from an online store in French and English at no extra cost. And it will be optimized for both languages on search engines.
No commissions on your sales for maximum profit
Unlike other online store platforms, Panierdachat takes no commission on your sales.
Professional design and optimal security
Unlike custom online stores created by a developer or with solutions like OpenCart, you will benefit from design, modern, and optimized themes for one-click sales.
Thanks to all-inclusive packages, enjoy optimal security without stress. Your store will benefit from Panierdachat’s powerful servers with the best protection against spam, hackers, and adding to your store an SSL certificate that secures your visitors who will be reassured to make a purchase (thanks to the padlock icon in the address bar).
Do you sell to individuals AND professionals?
Take advantage of the B2B option, and offer only your commercial customers discounts and other options specific to these customers to retain them and increase their number of purchases.
An SEO-optimized store to rank high on Google results
Stores created with Panierdachat are Google and search engine’s best friends:
- They are 100% responsive, they adapt to all screen sizes, from small cell phones to large computer screens.
- They are lightweight and fast for smooth navigation.
- You can add keywords (meta) on all product pages, categories, home, informative, blog… (both in French and English) to improve their Google ranking.
- All information on optimization is on this article
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Micheal Villeneuve is the President and founder of Laradev. Laradev is certified in Laravel development, specializes in universal application, and offers training and support.