5 reasons to create an online store for a florist
You are a florist and you’re looking for a way to increase your sales? You sell a lot before Valentine’s Day and Mother’s Day but your business is very quiet the rest of the year?
It’s time to opt for online sales.
Choosing online sales doesn’t necessarily mean: complicated delivery and management
If you’re a florist and you’re not online yet, it’s probably because of the fear of managing orders and deliveries.
Too complicated management, tight and expensive deliveries…? No, this is no longer the case, and many options, such as in-store pickup, allow you to avoid delivery, for example.
We explain all these options in this article so that you can finally start your online store and significantly increase your sales and revenue.
Selling online: an optimal solution in 2019
There are nearly 400 florists in Quebec and more than 70% of them have less than 5 employees. These small teams may be afraid of not having time to manage a transactional website.
But in 2019, you should no longer have this barrier. Creating and managing an e-commerce site is no longer time-consuming or reserved for web enthusiasts, thanks to online platforms like Panierdachat.
5 significant advantages to opening up to online sales
Showcase your product catalog available in-store and increase your number of prospects
In 2019, a shopping habit is well anchored in our behaviors: Searching the internet for who sells the product we need.
Thanks to Google, you must appear in this search. But imagine that this search ranks you AND your nearest competitor who offers a website displaying its product catalog with beautiful photos.
Where do you think the internet user will buy their bouquet?
In 2019, active people have less time to search (and compare) in several stores for the perfect product. Often the first store visited will be the winner. And to attract the most visitors and potential customers, you must professionally showcase your product catalog on the web with an online store.
Offer online or in-store payment
With your online store, you can please everyone by offering both types of payment.
- Online: your customers place their order and pay on your online store. They just have to come pick up their order in-store using their name or order number or wait for delivery if offered.
- In-store: your customers place their order online and come (when you have validated the order) to pay and pick up in-store (with the payment methods available in-store: cash, debit card…).
Showcase your story and your love for your craft
Because what sets you apart the most from your competitors is your story and your personal touch, take advantage of your website to do so.
Sometimes difficult to tell in-store, your website will be the ideal place to tell your story and your professionalism to seduce your visitors and retain your customers.
Recommend additional products and increase the average basket size
As you already do in-store by offering your customers additional products, your website can recommend products for you.
By adding recommended additional products for each of your products, you increase the average basket of your sales. An increased average basket = better revenue without any additional labor time.
Receive additional orders every day and confirm them with a single click
After presenting your offer professionally to internet users, you will undoubtedly accumulate many online sales. And as mentioned, these new sales will not require you to hire a new person thanks to simple and fast administration.
Why choose Panierdachat?
Panierdachat was created to meet a demand: Do you have to be a web developer to have a professional, high-performing e-commerce site?
And our answer is No!
Laurie Anne Atelier Fleur’s online store, created with Panierdachat, manages its numerous online orders on a daily basis in just a few clicks.
Here’s a non-exhaustive list of the advantages of creating your transactional website with Panierdachat:
A store that’s simple to create and manage daily
Creating an online store with Panierdachat has been simplified to meet the needs of all users while offering the best management tools. Easily create a professional-looking and high-performing store with intuitive administration and powerful tools.
A bilingual store at no extra cost
Unlike many other platforms, enjoy an online store in both French and English at no extra cost.
And both versions will be optimized for search engines 😉
An online store without commission
Unlike other online store platforms, Panierdachat takes no commission on your sales.
An SEO-optimized store to rank high on Google
Stores created with Panierdachat are Google’s and search engines’ best friends:
- They are 100% responsive, adapting to all screen sizes, from small cell phones to large computer screens.
- They are lightweight and fast for smooth navigation.
- You can add keywords (meta) on all product pages, categories, homepage, informative pages, blog… (both in French and English) to improve their Google ranking.
- All optimization information is on this article
So now, no more excuses, whether you sell garden items, gardening accessories, floral arrangements, indoor or outdoor plants, or other products, today open your online store.
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Micheal Villeneuve is the President and founder of Laradev. Laradev is certified in Laravel development, specializes in universal application, and offers training and support.