10 original ideas to attract more visitors to your online store

You have an online store and are struggling to increase your visitor count without having to spend a significant budget on Google advertising and social media? Online events are the simplest and most cost-effective ways to enhance your image and build customer loyalty.

Here are 10 original ideas to animate your e-commerce site at a lower cost

1. Evolve your site’s visuals with the seasons

Christmas, Halloween, Summer, Mother’s Day… Are you already running promotions or sending out newsletters for these events? Yes? Great. No? Why not start? Your visitors and customers enjoy receiving these types of emails.

Moreover, consider evolving the design of your online store. With Panierdachat, updating the visuals of your stores is easy. Your visitors will be delighted to discover a store in the colors of the current event and will want to come back to explore your store during future events.

2. Flash sales and unique products

Rarity and differentiation have gained value in our society, which has seen major companies sterilize commerce over the past 10 years. We all have that black and white IKEA coffee table or those plain sweaters with the small logo of a big brand, but in 2019, we want to decorate our apartment, dress, etc., with original products.

You have the opportunity to provide these products. By creating collections of unique products, buyers will be the only ones to have them in the world! This increases the importance and value of the product and, therefore, the pride of the buyers.

Additionally, if you combine this with Flash sales “Every Friday at 7:00 PM,” you increase your chances of creating a real event in your store!

3. Weekly/Monthly tutorial videos

We love learning new things through video. On Facebook, Instagram, Twitter, Youtube… video is the medium that captures the most attention from internet users.

And these days, everyone can easily get a smartphone that records in high definition.

With this positive information, what is holding you back from publishing videos on your online store? Video topics?

Here are some ideas:

• Product tests
• Courses/training on how to use your products
• Vlogs like “A day in my workshop,” “In the heart of the making of your beloved products”
• Anecdotes and behind-the-scenes of your business

4. Discounts or gifts based on outdoor temperatures

Weather is one of the number 1 topics of discussion in family, at work, etc. Why not link this important information to your business?

Offer a foot warmer for any order placed on days when temperatures are below -15 or, conversely, a fan when the temperature is above 35 degrees.

What else than discounts to lift spirits when the negative temperatures of winter keep us indoors. For example, every Friday, a discount at the same level as the announced coldest temperature: -12 degrees? Ok, 12% discount with the code COLDVENDREDI.

5. Offers based on sports results

The Olympic Games, the FIFA World Cup, the National Hockey League, etc. These events generate enthusiasm among fans and sometimes an entire country; join your online store to the celebration!

If your store sells sports articles or subscriptions, why not take advantage of the visibility that these sporting events can provide to link exceptional offers related to the results.

• For every team victory = -10% per goal scored on the entire store the day after the victory.
• A team-colored flag at noon for any purchase over $50 in the store during the event

6. Refund every 20th, 50th, 100th order on your site

What if the promotion was offered with a purchase on your store?

If you announce that you will refund the full amount every 50 orders, customers might hope to be the lucky one and increase their cart to take advantage of a bigger prize.

Of course, this idea doesn’t apply to all activities, but if you think your image is

fun, young, and you want to create a strong bond with your community, by framing and communicating this idea well, it can differentiate you from your competitors 😉

7. Let your visitors vote to choose the next product/collection

There is nothing better in the loyalty process than customer involvement in the brand.

Allowing your visitors to vote for your future collection or the future product (from a list of choices) will give them the impression of being important to your business and they will be proud to represent your brand on social media.
Someone who has voted for a model will be much more likely to make a purchase once it’s released.

Even further, you can let your customers propose their design. For example, if you sell clothing, let them draw the shape and colors of the future sweater, leggings… from your collection.

8. Organize a treasure hunt in your store

A rather fun game that will appeal to a good part of your visitors. In addition to creating a positive image, the extended visit of visitors to your store will improve your SEO.

Why does this improve my SEO?

Because visitors going in search of the “treasure” on your store will visit a large number of pages and stay much longer on your store. Two important pieces of information in Google’s algorithm that calculates the relevance of a website.

For example: Hide in a page or a product description a clickable image whose link leads to a secret page offering a promotional code.

Quick and easy to do, if you like the idea, start thinking now about the date of your first treasure hunt.

9. Partner with other online stores

“Unity is strength,” this adage also works on the web. By partnering with other online merchants, you will:

• Benefit from their visibility and customer base
• Strengthen visitors’ trust in your services
• Create animation on your online store

According to your company’s values, make a list of e-commerce sites that match these values and whose activity complements yours.

By email or via social networks, get in touch with the merchants with whom you feel most on the same page and explain the advantages you can bring with this partnership.

10. Maintain a blog

The advantages of maintaining a blog on your website are no longer to be proven, from improving your site’s SEO through more optimized content, to strengthening your community, the blog is a simple way to animate your online store.

However, you need to find article topics to be able to write articles regularly (1 per week is a good average) and not have to spend hours looking for topics and writing overly complex articles.

The right article is the one that provides interesting information to your visitors and doesn’t take more than 1 hour per week. And the bonus is if this article makes readers want to place an order on your store.

And for that, nothing better than talking about you and your offer:

• Product tests – Comparison of your products with the competition (the most well-known ones).
• User guides for your products – How do they work? What are their advantages? Tips/advice?
• General information about your business – How to choose a product? What is a certain aspect of the product used for?
• Updates on the evolution of your business – A new supplier, partner, or a new goal achieved, inform your visitors of your successes.
• Introduction of a new product/service.
• Testimonials from happy customers