I don't sell enough: 8 e-commerce store mistakes to avoid for selling more

You have quality products at competitive prices, and you even invest in online advertising to sell more, but nothing seems to take off, and your ROI (Return on Investment) is negative? We’ll explain how to change that!

With years of experience in e-commerce, we’ve seen many online stores that succeeded and others that unfortunately, even with good intentions, never managed to launch or sustain their activities on the web.

That’s why at Panierdachat, in addition to providing a platform to create a high-performing and professional e-commerce store, we help our merchants grow to sell even more.

8 Mistakes That Can Hinder/Stop Your Visitors from Buying

Lack of Transparency About Who You Are

Firstly, remember that even as online shopping becomes increasingly popular, with over 83% of Canadian internet users making online purchases in 2018 (and over 85% of French internet users), they want to buy securely and be reassured before making a purchase.

In terms of security, your online store platform (such as Panierdachat) secures your website pages using an SSL/TLS security certificate and securely encrypts all transactions and personal data transmitted over the internet.

But in terms of trust in the merchant, it’s up to you to reassure your visitors. Introduce yourself or show a happy and satisfied community of your services.

Have you ever come across an e-commerce site without a Facebook page and unclear about the origin of the company?
I have! And the good deal I thought I had found turned (in my mind) into a shady offer. I preferred to buy a more expensive item from a site I knew rather than from a site where I couldn’t find contact information.

So yes, if you want to sell more, you need to reassure people who don’t know you.

Poorly Crafted Product Descriptions

You might think: “a visitor looking for a product like mine who lands on my product page, a simple price and a nice photo are enough to win them over.” But no!

Just like in the first point, internet users like to be reassured about the product they’re buying. And a poorly crafted or nonexistent description will reflect a lack of professionalism and quality across all your services.

Between two sites selling the same product at the same price, one with a clear and detailed description and the other with no description at all.
On which site will an internet user who knows neither choose to make a purchase? I have a small idea.

Example of a product sold on Rose Bonbon’s store.

Same product sold on a fictitious Panierdachat store with a less appealing description, just the product name – much less appealing.

Do you have hundreds of products? And does this work represent hours of updates?
Think about what it could bring you. A customer won over by the presentation of your product and your store can more easily make a purchase. And multiply that by the number of visitors who can be won over.

I think this work is worth it.

Website Not Adapted for Mobile

Did you know that 50.8% of global e-commerce is done via mobile? It’s growing every year and is now the majority in the world. It’s therefore essential to have a store optimized for mobile devices, with a clear menu and readable descriptions.

It would be a shame to lose 50% of potential customers who can’t navigate through your store.

Confusing Navigation

Imagine a real store where you have to zigzag between the rows to find the product you want. Now transpose that to a website. Not very pleasant, is it?

You know what you’re selling, but your visitors don’t. They’ll go to your store, see nothing, and leave. A visitor who leaves without finding what they’re looking for is a potential customer lost.

With a clear and intuitive navigation menu, your visitors will find what they’re looking for faster, and your conversion rate will increase.

No or Not Enough Contact Information

What if an internet user wants more information about a product or your store’s delivery times?

Or if a customer has a problem with their order? They’ll try to find your contact information.

If it’s not clearly visible on your site, they’ll leave without buying and go to your competitors.

A Long and Complicated Purchase Process

Did you know that 69.57% of online shopping carts are abandoned? One of the reasons for this abandonment is a complicated purchase process. And the worst part is that it’s easy to avoid.

The easier it is for a visitor to make a purchase, the more likely they are to do so.

No or Few Images of Your Products

A visitor lands on your site. They want to buy the product they see in the photo. Except there’s only one photo, and they can’t zoom in on it. Will they take the plunge and buy?

Images are essential in online commerce because they reassure visitors about the product they’re buying.

Conclusion

Optimizing your e-commerce site is essential to improve your conversion rate and increase your turnover. By working on your website, you make it easier for visitors to find what they’re looking for and to make a purchase.

Take a look at your store and ask yourself the following questions: Is it easy to navigate? Is the purchasing process fluid? Are the images of my products qualitative?

If not, it’s time to take action!

If you need help, don’t hesitate to contact us. Our team of experts will be happy to help you.
We wish you a lot of success with your store!