Comment utiliser le pixel facebook?

The facebook pixel is a useful tool when it comes to your web marketing. Learn how to use it with this tutorial!

What is the use of the facebook pixel?

Facebook pixel allows you to measure, optimize and create audiences for your facebook advertising campaigns. This way, you will get to know your customers’ behavior, reach more people and reach them in a better way.

How to find it?

  1. In your Ads manager, go to Facebook pixel tab.
  2. Click on Actions > Display Pixel code

How to use it?

You will find a code that will look like the one below. Where you see the XX-XXXXXX-XX, there will be a code, that you will be able to copy-paste in your Panierdachat administration, in Settings / Statistics. Please note that the facebook pixel is available for Gold and Platine subscriptions only.

<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=‘2.0’;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘XX-XXXXXX-XX’); // Insert your pixel ID here.
fbq(‘track’, ‘PageView’);
</script>
<noscript><img height=” 1 ” width=” 1 ” style=” display:none ”
src=” https://www.facebook.com/tr?id=XX-XXXXXX-XX
&ev=PageView&noscript=1 />
</noscript>

How to tell whether the pixel works?

Facebook developed a tool that will help you confirm the pixel is fully functional

More informations:
https://www.facebook.com/business/a/facebook-pixel

Happy sales!