E-commerce trends: 15 tools for a winning e-commerce strategy

A New Year begins!

And with it, 2022 brings its share of innovations to the world of digital marketing, which will continue to evolve, creating more and more opportunities.

So, what should e-merchants expect in 2022? What will be the different trends that will shape the future of e-commerce?

We have put into perspective the major emerging e-commerce trends for 2022.

They will be an excellent starting point that you can use to stay one step ahead of your competitors and make your strategic choices for the New Year.

We have put together a series of ideas and tactics to bounce back after a year of upheaval and establish a winning and innovative multi-channel e-commerce strategy to meet the needs and expectations of a new generation of customers in an ever-changing digital landscape.

The year 2022 also promises to be full of new challenges that you will be able to meet thanks to our success checklist to include in your strategic plan.

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10 trends to watch that will mark the Year 2022

1. An unstoppable e-commerce boom

The year 2022 tends to set new records.

In 2020, the pandemic has accelerated the growth of e-trade by up to 10 years in just a few months and sales are expected to grow exponentially again, with more than $4.9 billion expected by 2022.

The main factors can be attributed to :

• better accessibility and user-friendliness brought by online businesses
• thus allowing a smooth, simple and convenient customer shopping experience.
• And increased online confidence from consumers who have participated and will continue to drive more sales in the future.

Thus, e-commerce, which was already tending to increase, should, according to experts, continue its upward slope to 25% by 2025 (against 15% currently).

2. The Omnicanale Sale

Traditional and multi-channel retailing will give way to multi-channel commerce, placing the customer at the heart of the shopping experience, with the goal of developing more interaction and generating more commitment from the customer.

In this environment characterized by massive digitalization and strong competition, multichannel sales and marketplace development will be growing.

3. Personalization

Personalization in online sales is a growing trend characterized by unique and personalized enriched shopping experiences.

With the development of technologies and automation, the humanization of customer relations and brands will be at the heart of the priorities to develop an individualized and close relationship.

4. Conversational Commerce

Cyberconsumers, ever more demanding, will also want more presence, responsiveness and instantaneity in their relationship with their brand.

This communication personifies the act of purchasing and simplifies exchanges by making the purchasing process more fluid.

With more than 73% of purchases on cell phones expected in 2022, conversational commerce is now an essential part of the customer experience.

5. ReCommerce on the rise

With a strong interest in 2020, second-hand trade, encouraged by the more conscious and interested Generation Z in sustainable trade, is expected to perpetuate and reach  51$ billion by 2023. 

6. Ethical purchasing in 2022

The craze for ethical and local purchasing will continue to grow in 2022.

Beyond the product itself, social values, integrity and transparency are as many more criteria in the decisive choice of a brand.

7. Green Consumerism

In the same vein, eco-responsibility is at the heart of the concerns of many consumers, who tend to select brands that are committed and concerned about the environment and that carry out concrete social and environmental actions.

8. Artificial intelligence

Artificial intelligence, one of the flagship technologies, will be used more and more in e-commerce in 2022, helping to facilitate more and more the omnichannel experience, in particular by combining different functionalities such as chatbot or virtual assistants.

9. Visual Commerce

or Minimalist Design is a flagship trend in 2022 that will focus on a simple, visual interface to facilitate a smoother user experience and purchasing process.

10. The Social shopping

Social shopping, telling shopping or social commerce, aimed at using social networks as a shopping platform, is becoming a norm with consumers increasingly connected.

E-business checklist for your online store Panierdachat

Each beginning of the year includes new trends and new objectives.

Establishing your priorities to get your new year off to the best possible start is essential. That’s why we offer you a checklist for a successful web strategy.

Performing a pre-audit of your online store Panierdachat and your past marketing, seo and social media campaigns and strategies is essential and necessary to rethink your strategy for 2022.

1. Optimize the user experience on your online store

According to one study, a perfectly designed user interface could produce conversion rates up tp 400%. 

In order to optimize the user experience on your online store, we recommend that you simulate the customer journey in order to identify the determining factors to ensure a user-friendly navigation that will lead your customers directly to a sale.

Questions to ask : 

• Is the message I want to convey clear?
• Where is the attention of my visitors?
• Is the navigation between the different pages simple?
• Is the important information visible at first glance? 
• Is it easy to contact you quickly in case of questions? etc.

This includes usability and accessibility testing.

Our advice for carrying out these tests: 

• Check clarity: Intuitive and easy navigation relies on airy pages containing information that is clear and relevant at first glance and consistent with your target audience.
• Check the structure and orientation of your pages: To do this, check that all navigation elements and buttons are clear by redesigning your navigation bar and menu sub-elements.
• Check the harmony and uniformity of your pages: This includes the graphic elements, color palettes and fonts for a minimalist design and a clear presentation.
• Check the attractiveness of your pages: namely a clear highlighting of the elements that you want to highlight to attract the eye of your customers; this may be action buttons or highlighted links that are easy to spot but always in a logic of sobriety and harmonization to not overload the user with information.

 2. Reorganize your home page

The home page is the first impression your visitors will have and will serve as a landmark page.

It is this page that you must prioritize to retain the attention of your customers and avoid bounce rates.

Our advice : 

• Clearly establish your brand identity:
  • with a message that can be put forward as a slogan under its logo;
  • through a reassurance banner (to reassure your visitors) that could contain testimonials from satisfied customers;
  • or integrate social evidence (press or media mentions) to affirm confidence in your brand.
• Take care of the graphic aspect: choose the theme that will best showcase your product offering.
• Take care of the ergonomics and dynamism of your home page: to invite your customer to continue browsing.

3. Conduct market research and analyze your business data.

Conducting a market study will allow you to obtain information on your industry, evaluate the potential demand for your product, keep abreast of trends and obtain more information on the profile and buying habits of your customers.

Also, the review of your online store is paramount and will allow you to evaluate the health and source of traffic on your site and determine the most profitable sources and products to increase your conversion rate.

Our advice : 

• Thanks to tools such as Google trends, you will be able to identify emerging trends and search engine statistics.
• You could also use Google Analytics and use the Sales Reports available in the administration of your online store.

All of this is necessary in order to then be able to position your strategy and ensure that you are correctly targeting your target customers.

4. Conduct a content and referencing audit

This audit will allow you to see where your online store appears and to compare with your competitors.

Questions to ask : 

• Is the content of my site complete, qualitative and adapted to my target and my product?
• Am I visible on search engines?
• At what position do I appear in the search results?
• On which keywords? etc.

Our advice : 

• Evaluate the bounce rate of your pages with Google Analytics in order to understand why the content of this page did not retain the interest of your visitor.

15 tools to integrate into your sales strategy

Here is a list of relevant tools to include in your strategic plan to respond to these future trends and get through your checklist.

1. Free advertising support tools :

• Google Merchant Center for the ads Google Shopping
• Marketplace like Le Panier Bleu

2. Email marketing support tools :

• Mailchimp : for the automation and segmentation and customization of your customer groups
• Klaviyo : offering direct integration

This will be useful for :

• Sending Newsletters
• Sending customer loyalty emails
• The promotion of promotional offers
• The recommendation of products in particular
• Re-engaging or relaunching obsolete customers
• Up-selling and cross-selling of complementary products

3. Search Engine Optimization Help Tools :

• Google tools : Google Trends, Google Search Console
• Blog 
• Video

4. Helpful tools for shopping experience marketing :

• Google Tag Manager : for application integration
• Chatbot
• The Facebook Messenger Instant Messenger
  
• Customers reviews via Google Customers Reviews

5. Social marketing support tools :

• Facebook Store
• Instagram Store

The main future trends for 2022 presented give you a clear vision on the future of e-business and the list prepared and the tools provided will allow you to perfect your e-business strategy by anticipating and prioritizing your marketing actions.