Online commerce is developing at a lightning speed in Quebec! You want to be part of the wave, but don’t know where to start?
Here are a few steps to start creating an online store to live from your passion!
What to sell online?
For some people only, this question arises. Quebec creators who have their passion at heart will sell their creations online.
And those who are just starting out and are looking for an idea of products to sell online? There are more classic ideas: jewelry, watches, glasses, clothing… And the competition is strong in this field, so you have to stand out and find what will set you apart from the competition.
We have unveiled the most prolific markets on the web in 2019 and an article on the booming web activities in which you are sure to sell with a great online store!
Alternatively, if you’re more adventurous, you can spot tends on google.com/trends and see which items are increasingly sought after on Google.
Answer the Public could also be useful for you to build a list of current trends and identify business opportunities.
How to define your target audience
Every business that starts up aims at success. And to achieve success, many will say that a business plan is necessary. Emanuelle, president of Panierdachat, published a post on Become an Entrepreneur about the importance (or not!) of a business plan.
A business plan requires the definition of a strategy to be deployed, the realization of an operational marketing plan and a competitive analysis; essential for :
- Analyzing the competition, positioning yourself among your competitors, knowing their weaknesses in order to offer differential advantages to your customers;
- Ensure that your product meets a real need; To do this, Google Keywords Planner could be relevant.
- Know the expectations of your target and define personas.
The most important thing is to listen to your customers and to know them well in order to make the business decisions that will make them grow.
Several tools are available online to help you build a marketing plan.
How to sell online
It is always possible to use a web agency to build a transactional website. However, building from scratch requires a large budget. For a start-up business, it can be useful to invest this budget in advertising or marketing, rather than in designing a custom website.
Panierdachat offers a solution to build a bilingual online store, and it is an accessible and easy to use solution for everyone. Conceived and developed 100% in Quebec, you will have access to fast service in French.
Each of our packages, monthly and without commitment, includes various marketing features and gives access to different turnkey themes that can be customized according to your desires.
Themes available for your online store are all free, elegant, bilingual and you will certainly be able to find a solution that suits your products!
And to look even more professional, Panierdachat offers a free domain name for 1 year with your subscription.
Be a one-stop store and sell online as if it were a single store
Having a storefront is good. But selling online is even better! That’s why you will be able to synchronize your physical inventory with the one on your online store with a simple click.
A solution for Pop-Up Shops in Quebec
You like fairs, pop-up shops, Puces Pop or other festivals and need a solution to keep your inventory synchronized while accepting payments in person? Thanks to Square and its credit card reader (yes, the one you add to your iPhone!) and Panierdachat, it is now possible to sell online and in person with only one solution and, –drum roll — in 1 click! To learn more about how to use Square, go here.
Surround yourself with professionals from Quebec!
As in any adventure, we sometimes encounter obstacles along the way. Don’t despair! There are many ways to get support. There are local development centers (CLD or PMEMTL). Also, the Community Economic Development Corporations (CEDCs) or the SAJE can help you. These resource people can guide you through the development stages of your business and help you find financing.
At Panierdachat, we have an experienced team, who has the experience of selling online as a merchant. We offer consulting services, to guide you with the experience of someone who has already gone through the same steps!
Apart from the online store, if you wish to do business with services designed in Quebec, access the numeri.quebec, an initiative of Panierdachat! All the companies listed there offer service in French and have local values.
(On the picture: Créations Mouton Noir)