Discover how video boosts your online store's natural search engine optimization (SEO)
In the age of mobile marketing, video is now a reality, so why not adopt it today to boost your SEO?
In the early 1996’s, Bill Gates published an essay entitled “Content is King”, which explored how the creation of content on the Internet was dramatically changing the digital sphere as a whole. This expression takes on even more meaning in an ever-changing, increasingly connected digital world where video has become ubiquitous.
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Video Marketing: an exponential SEO trend
According to a study, in 2020, 85% of companies use video as a marketing tool.
By 2022, video line will quadruple to account for more than 82% of all consumer Internet traffic, according to Cisco forecasts.
Video marketing therefore represents a real competitive challenge, surpassing any type of marketing content such as Blogs, hence the importance of entering the race.
Video: a not insignificant springboard for natural referencing
- Allows you to gain visibility
The video multiplies your chances of appearing on the first page of search engines by 53.
- Allows you to generate more traffic on your website
Video can increase organic traffic to your site by up to 157%.
- Allows you to increase the visit time on your website
Video reduces your bounce rates by doubling the visit time on a page of your online store containing a video.
- Allows to increase the conversion rate
Video can increase conversions by up to 80%.
- Allows to increase the number of backlinks
A quality video will increase the chances of creating external links that point to your website.
The video: Powerful multimedia content with infinite possibilities
- To communicate in an attractive and creative way
Video is a real impacting tool. It allows you to convey a clear message in an original and dynamic way in just a few seconds, while quickly capturing the attention of your audience. In fact, the message retention rate is 95% when viewing text. Think of all the types of messages you could communicate: informative, pedagogical, educational, humorous, etc.
- To communicate in a transparent way and reinforce the confidence of your customers
In addition, it is a way to highlight your values and to establish a personalized, privileged, friendly and close relationship thanks to a better transparency of the products and services offered.
- To make your company known and establish its notoriety
Video is also an explicit way to share the story of your brand or company by establishing a dialogue and providing an enriched experience. It creates and leaves a distinctive imprint in the minds of your customers by helping to build your brand.
- To engage the community
92% admit to sharing the videos they watch with others. On social networks, video generates more views (48% more views) and positive engagement; interesting when you consider that YouTube has the most millions of users and more than 1 billion visitors each month.
Our recommendations to optimize your video for natural SEO on your online store Panierdachat
With Panierdachat, you can insert videos on all the pages of your online store and share them on different platforms in the blink of an eye.
Video is a simple and accessible tool to broadcast as many different messages and make your brand attractive, striking and relevant by Google in its criteria!
In order to take advantage of video and its impact on SEO, you need to pay attention to a few points.
Publish your videos on your online store and share them on all audiovisual platforms
- Host your videos directly on your online store Panierdachat :
And with Panierdachat, nothing could be simpler, you can insert your videos on all the pages you want with a single click.
- Think about structuring your video pages as you would your blog. Optimize each of your video pages with the Title and Description tags. Don’t forget to create a link to the product or product pages that the video would refer to.
- Think about multiplying your chances of being seen by creating your YouTube channel and broadcasting your videos on all social networks. Google now takes into account in its algorithm the relevance of the search information contained in the videos;
- Don’t forget that you can also promote your videos in newsletters or by email.
- Think of all the external platforms or sites related to your proposal of services, products and/or prospects that you will be able to contact to offer them to broadcast your videos.
All this will allow you to establish several external links by increasing your backlinks to your online store; and thus increase the potential visibility and traffic on your online store which, consequently, will potentially increase your conversion rate.
Many of our merchants have adopted this new video content strategy as part of their overall SEO strategy. As a result, many have gained visibility and seen an impact on their sales.
In particular, our merchant Saksak uses video for demonstration purposes on his social networks to explain the concept of his product.
Take care of the quality of your videos
Natural referencing is based on the relevance of your content and therefore the visual and audio quality must be privileged in order to offer clear and readable content. Prefer a High Definition video at 1920 by 1080 pixels avoiding pixelization effects and an audio quality worthy of a professional recording.
Optimize metadata for natural referencing by providing as much information about your video as possible:
- The Title but also the subtitle must be catchy and integrate the main keyword. Therefore, consider transcribing them into English as well: transcribed content allows you to reach an international audience.
- A detailed description with related relevant keywords
- Also consider adding a caption and summary to the video content.
- Add meta tags at title and description level
- Insert an engaging thumbnail image for your video
- Create calls to action via e.g. sharing links for social networks
- Incorporate your videos into YouTube Lists and Playlists
Pensez d’abord à Pensez Mobile
More than 80% of the videos are expected to be viewed on mobile devices by 2021. Hence the importance of adapting your videos to all media, with priority given to the Mobile.
The only information visible on cell phones on Google and YouTube are:
- the title : this one will be shortened : remember to put the most important words at the beginning of your title
- the thumbnail
- the author
- the date of publication of the video
That’s why you need to capitalize on these elements and provide relevant keywords related to your video.
Discover 6 free video editing softwares in 2020
If you are a beginner, we might be able to recommend slideshows to get you started.
Today’s tools make the creation of slideshows simple and accessible to everyone.
Canva diaporama is one of the easiest tools to understand. Aesthetic and intuitive, it will bring a graphic and design touch to your creations.
Here is our list of free software to make all your videos a success:
For beginners/intermediates :
- Shotcut, is totally free and available on Windows, Mac and Linux.
- Filmora is an excellent tool for beginners and for all those who want to progress in video editing.
- iMovie , completely free with which you will be able to do wonders.
- Movie Maker equivalent to iMovie on Windows.
For the most seasoned :
- Lightworks is one of the best free video editing software. It is available on Windows, Mac and Linux.
- Blender, also one of the best free video editing software, and available on Windows, Mac and Linux.
Even though our online platform Panierdachat is perfectly optimized for SEO, online video presents a real opportunity for you to stand out and get a better return on investment (ROI).
Source of statistics: Hubspot.com – Wyzowl.com – Cisco – Insivia
Micheal Villeneuve is the President and founder of Laradev. Laradev is certified in Laravel development, specializes in universal application, and offers training and support.
